First was color, then HD. Now get ready for the third wave Full HD 3D

Tremendous developments have driven TV technologies from the 20th century until today. Among them, color TV and high definition (HD) TV were two major advances. Progress was achieved in recording media as well, from tape to DVD, and then to Blu-ray Disc, with Panasonic constantly leading the way in both TV technologies and recording media. Now, Panasonic presents a third breakthrough in the form of Full HD 3D and totally redefines image realism with advanced image technologies that aim to bring more lifelike viewing experiences to us all. 

Frame Sequential Technology Full HD Signals for Each Eye

The technology in which the left-eye and right-eye 3D images are sent to the viewer is key to the 3D image quality. For this, Full HD 3D uses something called Frame Sequential technology. First, the plasma display panel, which has a number of inherent advantages for moving picture resolution, was further advanced to allow images for each of the left and right eyes to be alternately reproduced at the rate of 60 frames per second (fps), making a total fps for both eyes. Viewers watch the images through high-precision 3D Eyewear*, which open and close the left and right shutters in synchronization with the alternating images. As a result, a separate 1920 x 1080 full-HD image is sent to each eye. This addresses the image quality problems and blurring that were common to previous 3D systems, and creates sharp, crisp 3D images.
* 3D Eyewear not included.

High-speed 3D Drive Technology
Greater Beauty for Both 2D and 3D Images

The Frame Sequential technology of Full HD 3D requires the images to be displayed at 1/120 of a second, which is twice as fast as ordinary full-HD images. If the luminescence time for each frame were simply shortened, the screen brightness would be lowered. To solve this problem, the luminescence time was shortened and the luminescence intensity was raised, which made it possible to produce bright, crisp 3D images.

Crosstalk Reduction Technology Clear 3D Display with Minimal Afterimage

The Frame Sequential technology shortens the luminescence time for each frame. If the pixel afterglow remains unchanged, the previous image will remain as an afterimage when the next image is produced. Newly developed fast-decay R and G phosphors reduce the afterimage time to 1/3, to create crisp 3D images with no visible afterimage.

3D Eyewear*
High-Precision Shutter Control Sends Clear Images to Each Eye

Highly precise control completely closes the shutters for both eyes at the instant that the images change for the left and right eyes. This masks unwanted afterimages to enable clear and comfortable 3D viewing.*

Infinite Black Panel

A new panel and improvements to the cell discharge area dramatically increase contrast when viewing in brightly lit locations. And reducing the electrical pre-discharge that causes graying has greatly enhanced black gradation. As a result, deep, rich blacks are displayed in virtually any viewing area, from living rooms to bedrooms. Even in dark film scenes, fine textures such as on clothing, are clearly reproduced.

VIERA Cast's addition of Skype makes it possible for people around the world to connect and communicate through voice and video calls from the comfort of their own living room on VIERA's large screen.

THX reproduces film images as the filmmakers intended them. The overall aim was to improve the experience of cinema-goers and faithfully recreate the audio and visual ambience that filmmakers intended. To receive THX certification, TVs undergo stringent tests to determine, for example, whether the exact same brightness and

color are displayed at all screen locations, and whether black levels satisfy standard criteria. VIERA meets the high standards set by the THX Certified Display Program.

* THX and THX logo are trademarks of THX Ltd., which may be registered in some jurisdictions. All rights reserved.

600Hz technology lets you view superb full-HD motion and still images with 1,080 lines of resolution. For even greater clarity with motion

images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into dots. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects. 

It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Memory Card into your VIERA HDTV to display photos and full-HD videos on the large screen. You can also choose from among 5 types of background music and 5 display effects. It's much more fun when you can view them on a large screen HDTV with family and friends in 1920x1080-pixel high definition and a wide 16:9 aspect ratio

VIERA Link allows interconnected operation of various AV devices using only the VIERA remote control, by simply connecting compatible devices to each other by an HDMI cable

*VIERA Link is a new name for EZ Sync. Not all VIERA Link features are usable with other VIERA Link and EZ Sync compatible products.